- Open browser.
- Add to cart.
- Close browser.
Boom. Equipped with a card (hopefully not your card!), Internet access, and a few seconds, that’s all it takes for a teen to complete an impulsive and often regrettable purchase.
Time to institute the Abandon Cart Rule. Coach your teen to pause before completing checkout for a sizable purchase. Abandon the loaded cart. Step away from the site. Come back and resume checkout the next day.
Slow down the purchase decision. Force a little reflection. The bloom may come off the rose in the light of a new day, and the cart can stay abandoned.
If not, there can be an added bonus to waiting a day or more to check out. Sometimes eCommerce sites will email a discount coupon to holders of abandoned carts — especially new customers. (In fact, I just scored a 15% discount that way today. Sweet deal.)
Also, be sure to have your teen Google the name of the ecommerce site or brand plus the keyword “coupon.” There might be other discount codes lurking on the web that can be applied at checkout.
If the Abandon Cart Rule doesn’t curb impulsive online purchases altogether, at least your teen might save a few bucks.
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