“Your mom and I have decided it’s time for you to have a smartphone.”
“We’ve decided we’re willing to pick up the price of a good one.”
“Sweet! The latest iPhone is great!”
“Yeah, well we said good not great. Here’s the deal. It’s called the Premium Price Rule. Good enough is on us, but if you want great, the difference is on you. You cover the premium.”
“We found a good value phone midway through this list of solid bargain models. It’s hundreds less than the latest iPhone. Check it out.”
“Wow, that’s a huge price difference. I sure as heck don’t want to pay the premium for the iPhone. But that bargain model doesn’t have all the features I want either.”
“Well, what features really matter to you?”
“Definitely the camera. That’s super important to me... Wait, this next model here has even better camera specs than the iPhone! Only a $50 premium too. Let’s go with that one.”
Smartphones. Clothes. Back-to-school supplies. You name it. The Premium Price Rule is a great way to focus your kid on good value.
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