Tuesday, May 10, 2016

Teach Youngsters To Be Advertising Cynics

Today’s fantastic family finance article is:

No Truth In Ads

There’s an old Russian proverb:

“When money speaks, the truth keeps silent.”

That’s what happens when over 15 billion dollars in advertising targets your kids annually. Marketers bombard your kids with false messages of consumption.

And the assault isn't just on the TV screen. Its on every screen. TV, computer, tablet, mobile phone. In videos. In social media. In games.

Are you paying attention to what your kids are seeing?

Teach your kids to fend off the advertising messages lurking on their screens. Watch together. On every screen. Find the falsehoods. Mock the manipulation. Deconstruct the deception.

Help your youngsters become informed, skeptical consumers.

When parents speak, even 15 billion dollars can’t silence the truth.

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